Bring the lead.
We'll structure the path.
Send us seller motivation + creative openness.
HouseAble handles the structure, negotiation support, and next steps.
01 Motivation
Why are they really selling?
02 Creative Signal
Will they consider anything besides cash?
01
Motivation
Why are they really selling?
Ask these to get past the surface answer:
What's got you looking to sell this one now?
Why now and not six months ago? Reveals the trigger.
If this doesn't sell, what does that look like for you?
Reveals the cost of inaction. No pressure = no real deal.
Beyond price, what are you trying to accomplish with this sale?
Surfaces non-price motivations — clearing debt, landlord fatigue, timing a move.
02
Creative Signal
Will they consider anything besides cash?
Don't pitch a structure — just listen for the signal:
Are you open to creative terms, or does it need to be cash at close?
The direct version. Their answer tells you everything you need.
If a buyer could solve what you're trying to accomplish, would you be open to how they structured it?
The indirect version. Use this when the seller is guarded or the agent is in the middle.
ONCE YOU SEND THE SIGNAL, WE HANDLE THE REST.
1. Review
the opportunity
the opportunity
We assess the lead and initial details.
2. Evaluate the seller
situation
situation
We uncover motivation, constraints, and goals.
3. Structure the best
path
path
We design the right solution for both sides.
4. Coordinate and
close
close
We manage the details to a smooth close.
Helping people find a path to homeownership when traditional lending isn't an option.
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